Saint-Tropez, 2020 – To mark the official launch of the summer season in Saint-Tropez, Zone MENA partnered with the prestigious Roberto Cavalli Café for an exclusive opening soirée, uniting international jet-setters, fashion insiders, and Middle Eastern VIP guests.
As media partner, Zone MENA ensured high-impact coverage of the event — including visual content, interviews, and real-time digital promotion — tailored for its influential MENA audience. The evening celebrated the fusion of Mediterranean elegance and Cavalli glamour, while positioning Saint-Tropez as a key destination for luxury experiences among clients from the Gulf region.
This event marked the beginning of a strategic seasonal collaboration between Zone MENA and top Riviera venues, aimed at promoting curated lifestyle content and expanding visibility for premium brands within the Middle East luxury market.
